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Business-to-business marketing
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Marketing
17
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11
Business-to-business marketing
11
Lieferantenmanagement
9
Supplier relationship management
9
Großbritannien
8
Strategisches Management
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English
73
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45
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Brennan, Ross
97
Canning, Louise
27
Vos, Lynn
9
McDowell, Raymond
8
Eagle, Lynne
6
Szmigin, Isabelle
5
Turnbull, Peter W.
5
Baines, Paul
4
Czarnecka, Barbara
4
Dahl, Stephan
4
Hanmer-Lloyd, Stuart
4
Leek, Sheena
4
Al-Husan, Faten Baddar
3
Eagle, Lynne C.
3
Franklin-Johnson, Elizabeth
3
Garneau, Paul
3
James, Phil
3
Nicholson, John
3
Wilson, Jonathan
3
Al-Husan, Faten Z.Baddar
2
Ankers, Paul
2
Baraldi, Enrico
2
Croft, Robin
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Ellis, Nick
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Figge, Frank
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Foy, Anne
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Gibson-Sweet, Monica
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Givry, Philippe
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Grierson, Stuart
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Harker, Michael
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Harker, Michael John
2
Harrison, Debbie
2
Henneberg, Stephan C.
2
Higgins, Matthew
2
Houghton, David
2
Kyriacou, Orthodoxia
2
Lynch, Jacqueline
2
Manyiwa, Simon
2
McGrath, Helen
2
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Marketing intelligence & planning
20
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of marketing management : MM
10
The journal of business & industrial marketing
7
The marketing review
6
Journal of customer behaviour
5
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
3
The journal of services marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing : EJM
2
Issues in accounting education
2
Journal of Business & Industrial Marketing
2
Journal of advertising research
2
Journal of business-to-business marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Partnership and leadership : building alliances for a sustainable future
2
AMS - advanced marketing series
1
Advanced marketing series
1
Asian business & management
1
Elgar guides to teaching series
1
Food Policy
1
Food policy : economics planning and politics of food and agriculture
1
International journal of service industry management : IJSIM
1
International review on public and non-profit marketing
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of euro-marketing
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of marketing education : JME
1
Marketing Intelligence and Planning: Volume 28, Edition 7
1
Marketing theory
1
Multicultural perspectives in customer behaviour
1
Newer insights into marketing : cross-cultural and cross-national perspectives
1
Qualitative market research : an international journal
1
The Business economist
1
The SAGE handbook of marketing ethics
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
66
OLC EcoSci
44
USB Cologne (EcoSocSci)
4
RePEc
2
Other ZBW resources
2
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51
Contemporary strategic marketing
Brennan, Ross
;
Baines, Paul
;
Garneau, Paul
-
2002
Persistent link: https://www.econbiz.de/10001679760
Saved in:
52
Medicalization and marketing
Brennan, Ross
;
Eagle, Lynne C.
;
Rice, David
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10003955546
Saved in:
53
Persuading young consumers to make healthy nutritional decisions
Brennan, Ross
;
Dahl, Stephan
;
Eagle, Lynne C.
- In:
Journal of marketing management : MM
26
(
2010
)
7/8
,
pp. 635-655
Persistent link: https://www.econbiz.de/10008654293
Saved in:
54
The use of social media in B2B marketing and branding : an exploratory study
Brennan, Ross
;
Croft, Robin
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 101-115
Persistent link: https://www.econbiz.de/10009664034
Saved in:
55
Transferring Western HRM practices to developing countries : the case of a privatized utility in Jordan
Al-Husan, Faten Baddar
;
Brennan, Ross
;
James, Phil
- In:
Personnel review : a professional journal reporting new …
38
(
2009
)
2
,
pp. 104-123
Persistent link: https://www.econbiz.de/10009525150
Saved in:
56
Strategic account management in an emerging economy
Al-Husan, Faten Baddar
;
Brennan, Ross
- In:
The journal of business & industrial marketing
24
(
2009
)
8
,
pp. 611-620
Persistent link: https://www.econbiz.de/10009525683
Saved in:
57
Examining the academic/commercial divide in marketing research
Baines, Paul R.
;
Brennan, Ross
;
Gill, Mark
;
Mortimore, Roger
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1289-1299
Persistent link: https://www.econbiz.de/10009525793
Saved in:
58
Key issues in marketing education : the marketing educators' view
Gibson-Sweet, Monica
;
Brennan, Ross
;
Foy, Anne
;
Lynch, …
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 931-943
Persistent link: https://www.econbiz.de/10009157176
Saved in:
59
Marketing simulation games : student and lecturer perspectives
Vos, Lynn
;
Brennan, Ross
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 882-897
Persistent link: https://www.econbiz.de/10009157179
Saved in:
60
Educating tomorrow's marketers
Brennan, Ross
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009157188
Saved in:
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