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With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in
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Managerinnen verzichten zugunsten der Karriere auf eine Familiengründung. Dennoch nehmen Personalverantwortliche bei der Bewertung …
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