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Internet marketing : integrati...
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13,026
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1,920
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Bruhn, Manfred
264
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175
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171
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153
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135
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134
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128
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124
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101
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94
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89
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84
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82
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80
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75
Tomczak, Torsten
75
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74
Burmann, Christoph
72
Ahlert, Dieter
71
Greenstein, Shane M.
71
Peitz, Martin
71
Silberer, Günter
66
Sträßer, Anne-Katrin
65
Backhaus, Klaus
63
Picot, Arnold
62
Mertens, Peter
60
Heinemann, Gerrit
59
Kuß, Alfred
59
Kollmann, Tobias
58
Albers, Sönke
56
Olbrich, Rainer
56
Reichwald, Ralf
55
Krcmar, Helmut
54
Economides, Nicholas
52
Fantapié Altobelli, Claudia
52
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51
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51
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50
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18
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17
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363
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315
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279
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278
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229
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225
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225
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221
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
150
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134
Journal of advertising research
129
Aslib Proceedings
126
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
125
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
124
essentials
124
Journal of marketing communications
122
NBER working paper series
121
Gabler Research
120
International journal of advertising : the review of marketing communications
120
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
119
Information systems research : ISR
115
Management science : journal of the Institute for Operations Research and the Management Sciences
111
Journal of internet commerce
110
Information economics and policy : IEP
108
Working paper / National Bureau of Economic Research, Inc.
101
Electronic commerce research
100
International journal of electronic marketing and retailing : IJEMR
100
Neue betriebswirtschaftliche Forschung : Nbf
98
Hamburger Schriften zur Marketingforschung
96
Industrial marketing management : the international journal for industrial and high-tech firms
96
International journal of hospitality management
95
NBER Working Paper
95
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
95
CESifo working papers
92
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225
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189
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1
E-Business : [erfolgreich in die digitale Zukunft]
Baumann, Martina
;
Kistner, Andreas C.
-
2000
-
Dt. Orig.-Ausg., 2., aktualisierte, völlig überarb. Aufl.
Persistent link: https://www.econbiz.de/10001484665
Saved in:
2
Beziehungsmanagement im
Internet
: eine Analyse der Informationsbedürfnisse auf Konsumgütermärkten und der Möglichkeiten ihrer Befriedigung durch Beziehungsmananagement unter Nutzu...
Ludwig, Marc Alexandre
-
2000
Persistent link: https://www.econbiz.de/10001450182
Saved in:
3
International e-business marketing
Fletcher, Richard
;
Bell, Jim
;
McNaughton, Rod B.
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004797780
Saved in:
4
Planning, developing, and marketing successful Web sites
Miletsky, Jason I.
-
2002
Persistent link: https://www.econbiz.de/10004778848
Saved in:
5
eMarketing eXcellence : planning and optimizing your digital marketing
Chaffey, Dave
;
Smith, Paul R.
-
2008
-
3. ed
Persistent link: https://www.econbiz.de/10004907941
Saved in:
6
BrandDigital : simple ways top brands succeed in the digital world
Adamson, Allen P.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10004911540
Saved in:
7
Socialnomics : how social media transforms the way we live and do business
Qualman, Erik
-
2009
Persistent link: https://www.econbiz.de/10004945770
Saved in:
8
Die E-Commerce Studie : richtungsweisende Marktdaten, Praxiserfahrungen, Leitlinien für die strategische Umsetzung
Gareis, Karsten
;
Korte, Werner B.
;
Deutsch, Markus
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014009606
Saved in:
9
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman
-
2011
-
3. ed.
-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the
Internet
to communicate with buyers …
Persistent link: https://www.econbiz.de/10009313307
Saved in:
10
E-marketing
Strauss, Judy
;
Frost, Raymond
-
2009
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003747670
Saved in:
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