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The Payoff from Generic Advertising by the Australian Pig Industry in the Presence of Trade

Mounter, Stuart W.; Griffith, Garry R.; Piggott, Roley R. - In: Australasian Agribusiness Review 13 (2005)

The Australian pig meat industry today competes in a global market environment, with significant quantities of both pork exports and pork imports for further processing. In March 2003 Australian Pork Limited (APL) launched a advertising campaign to raise domestic per capita consumption of pork,...

Persistent link: https://www.econbiz.de/10011143708

Understanding Variety in Landholders' Responses to Resource Policy

Kaine, Geoff; Higson, Megan - In: Australasian Agribusiness Review 14 (2006)

this paper is to explore the application of marketing theories to better understand how variety emerges in landholdersâ …

Persistent link: https://www.econbiz.de/10011143716

Participation in Quality Assurance Programs in the Apple Industry

Bewsell, Denise; Kaine, Geoff - In: Australasian Agribusiness Review 14 (2006)

There are several quality assurance (QA) programs operating in Australia for horticulturalists. The documentation of orchard activities and decision making are key features of any QA system. Activities of interest are management of pest and diseases, irrigation, fertiliser management, and fruit...

Persistent link: https://www.econbiz.de/10011143717

Marketing skills in practice : developing a successful marketing career

Barkas, Linda; Dixon-Todd, Yvonne - 2024

"Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a … Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key … of marketing. Section two shows students how to relate practice to their own transferable skills, while section three …