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The practice of marketing management : analysis, planning, and implementation

Cohen, William A. - 1991 - 2. ed.

Persistent link: https://www.econbiz.de/10000833499

The entrepreneur and small business financial problem solver

Cohen, William A. - 1989

Persistent link: https://www.econbiz.de/10000776223

Winning on the marketing front : the corporate manager's game plan

Cohen, William A. - 1986

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Direct response marketing : an entrepreneurial approach

Cohen, William A. - 1984

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The marketing plan

Cohen, William A. - 2005 - 4. ed.

Persistent link: https://www.econbiz.de/10001996649

The leader of the future

Cohen, William A. - In: The organization of the future 2 : visions, strategies, …, (pp. 310-320). 2009

Persistent link: https://www.econbiz.de/10003807654

Die Kunst zu führen

Cohen, William A. - In: Best of mi : 50 Jahre Managementwissen, (pp. 216-223). 2002

Persistent link: https://www.econbiz.de/10003446466

Heroic leadership : leading with integrity and honor

Cohen, William A. - 2010 - 1st ed.

Persistent link: https://www.econbiz.de/10003929005

War in the marketplace

Cohen, William A. - In: Business horizons 29 (1986) 2, pp. 10-20

Persistent link: https://www.econbiz.de/10003515109

Drucker on leadership : new lessons from the father of modern management

Cohen, William A. - 2010 - 1. ed.

"A fresh look at vital lessons from "The Father of Modern Management"-exploring Peter Drucker's teachings on leadershipAs we approach what would have been his 100th birthday, the late Peter Drucker's management principles continue to be studied and applied by managers all over the world. Though...

Persistent link: https://www.econbiz.de/10003858357