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Purpose – This paper sets out to present an innovative model for managing stakeholder relationships in the networked society. Design/methodology/approach – In the proposed network model, socially‐responsible investment organizations (SRIOs) collaborate with corporations to enhance the flow...
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Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda...
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