Behavioral change starts in the family : the role of family communication and implications for social marketing
Torgeir Watne; Linda Brennan
| Year of publication: |
2011
|
|---|---|
| Authors: | Aleti, Torgeir ; Brennan, Linda |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 23.2011, 4, p. 367-386
|
| Subject: | Social Marketing | Social marketing | Öko-Produkt | Sustainable product | Jugendliche | Youth | Familie | Family | Konsumentenverhalten | Consumer behaviour | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009411302