This paper seeks to provide a cultural perspective on the organisational processes through which products with substantial ethical dimensions are developed and marketed. Drawing on qualitative research analysing one company's attempts to implement green marketing initiatives, the author...

Societal marketing emerged in the early 1970s, promising a more socially responsible and ethical model for marketing. While the societal marketing concept has attracted its adherents and critics, the literature on societal marketing has remained sketchy and underdeveloped, particularly with...

This paper investigates whether, in theoretical terms, corporations can be citizens. The argument is based on the observation that the debate on "corporate citizenship" (CC) has only paid limited attention to the actual notion of citizenship. Where it has been discussed, authors have either...

We critically examine the content of contemporary understandings of corporate citizenship and locate them within the extant body of research dealing with business-society relations. Our main purpose is to realize a theoretically informed definition of corporate citizenship that is descriptively...