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Marketing research
McDaniel, Carl D.; Gates, Roger - 2010 - Eighth edition, international student version
Persistent link: https://www.econbiz.de/10003775410
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Marktforschung : Best Practices für Marketingverantwortliche
Kühn, Richard; Kreuzer, Michael - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003158755
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Systemunterstützung der Konkurrenzforschung : Referenzmodell eines Konkurrenzinformationssystems
Blohn, Matthias von - 2005
Persistent link: https://www.econbiz.de/10003158778
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Preisbündelung : Formen, Theorie, Messung und Umsetzung
Wübker, Georg - 1998
Persistent link: https://www.econbiz.de/10000647324
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Kundenzufriedenheit im Industriegüterbereich
Rudolph, Bettina - 1998
Persistent link: https://www.econbiz.de/10000649480
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Buying Center-Analyse auf der Basis von Vertriebsinformationen
Brinkmann, Jörg - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003354647
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Marketing research : methodological foundations
Churchill, Gilbert A.; Iacobucci, Dawn - 2002 - 8. ed
Persistent link: https://www.econbiz.de/10003283277
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New product forecasting : an applied approach
Kahn, Kenneth B. - 2006
Persistent link: https://www.econbiz.de/10003283377
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Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them
Cook, Arthur G. - 2006
Persistent link: https://www.econbiz.de/10003309246
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Bayesian statistics and marketing
Rossi, Peter E.; Allenby, Greg M.; MacCulloch, Robert - 2006 - Repr. with corr.
Persistent link: https://www.econbiz.de/10003348960