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Managing brands in a prickly digital world

Sexton, Donald E. - In: Journal of advertising research 55 (2015) 3, pp. 237-241

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Building China's global brands

Sexton, Donald E. - In: Brand management in emerging markets : theories and practice, (pp. 268-286). 2014

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Implementing marketing return metrics in organizations

Sexton, Donald E. - In: Handbook of research on customer equity in marketing, (pp. 431-447). 2015

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Evaluating urban growth policies with a systems simulation

Sexton, Donald E. - In: Management science : journal of the Institute for … 25 (1979) 1, pp. 43-53

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Value above cost : driving superior financial performance with CVA®, the most important metric you've never used

Sexton, Donald E. - 2009

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Determining good and bad credit risks among high- and low-income families

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Groceries in the ghetto

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Do blacks pay more? : a comparison of prices paid for grocery store commodities by black and by white families

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Value above cost : driving superior financial performance with CVA, the most important metric you've never used

SEXTON, DONALD E. - 2009 - 1. ed.

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Evaluating Urban Growth Policies with a Systems Simulation

Sexton, Donald E. - In: Management Science 25 (1979) 1, pp. 43-53

Alternate policies for controlling the growth of a city were examined with a simulation model consisting of four sectors: national services, local services, manufacturing, and population. The policies investigated included restricting growth of manufacturing and/or government activities in the...

Persistent link: https://www.econbiz.de/10009214075