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Markenführungskompetenzen eine...
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1
Vertrauen durch Kompetenzmarketing : Ein ganzheitlicher Ansatz zur Vermarktung von Kontraktgütern
Deckow, Frauke
-
2006
Persistent link: https://www.econbiz.de/10004909723
Saved in:
2
How to write and publish a book review in a
marketing
journal
Gringarten, Hagai
;
Fernández-Calienes, Raúl
-
2014
Persistent link: https://www.econbiz.de/10010489222
Saved in:
3
Dienstleistungsmarken : Forum Dienstleistungsmanagement
Bruhn, Manfred
-
2008
Persistent link: https://www.econbiz.de/10004281590
Saved in:
4
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
5
Erfolgswirkungen von Markenallianzen
Vogel, Johannes
-
2012
Persistent link: https://www.econbiz.de/10009695690
Saved in:
6
Multisensuelle Unternehmenskommunikation : Erfolgreicher Markenaufbau durch die Ansprache aller Sinne
Haug, Andrea
-
2012
-
2012
Persistent link: https://www.econbiz.de/10009499411
Saved in:
7
Die Beziehung von Unternehmenskultur und Unternehmensmarke : Ein Beitrag zum Behavioral Branding
Deitmar, Hanna Lena
-
2012
Persistent link: https://www.econbiz.de/10009499527
Saved in:
8
Identitätsbasierte Markenführung professioneller Sportvereine : Eine empirische Untersuchung zur Ermittlung verhaltensrelevanter Markennutzen und der Relevanz der Markenpersönlichk...
Schade, Michael
-
2012
Persistent link: https://www.econbiz.de/10009499530
Saved in:
9
Behavioral Branding : Wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
-
2012
-
3., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10009499535
Saved in:
10
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
-
2012
Persistent link: https://www.econbiz.de/10009499550
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