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Contracts, biases, and consumption of access services
Leider, Stephen; Sahin, Ozge - In: Management science : journal of the Institute for … 60 (2014) 9, pp. 2198-2222
Persistent link: https://www.econbiz.de/10010461980
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Search advertising and information discovery : are consumers averse to sponsored messages?
Sahni, Navdeep S.; Zhang, Charles - 2020
We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...
Persistent link: https://www.econbiz.de/10012244407
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Theories of experience value & mental health at tourism destinations : senses, personalities, emotions and memories
Buckley, R. C.; Cooper, M. A.; Chauvenet, A.; Zhong, L. S. - In: Journal of destination marketing & management 26 (2022), pp. 1-7
Persistent link: https://www.econbiz.de/10014250784
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Marke mit System : Die Relevanz des Regulatorischen Fokus für die Markenwahl
Büttner, Miriam - 2012
Persistent link: https://www.econbiz.de/10009499543
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Abwechslungsbedürfnis und Werbewirkung : Theoretische Überlegungen und experimentelle Prüfung
Dechêne, Christian Frédéric - 2006
Persistent link: https://www.econbiz.de/10004909836
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Messung und Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
Möll, Thorsten - 2007
Persistent link: https://www.econbiz.de/10004909984
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Wie die Marke zur Zielgruppe kommt : Optimale Kundenansprache mit Semiometrie
Petras, André - 2008
Persistent link: https://www.econbiz.de/10004910026