The article analyses various aspects pertaining to international marketing. In this regard the potential market entry … marketing planning tools such as PESTEL to identify the focal company’s potential and opportunity that lies in the market. In …

, there has never been a research conducted on the marketing approaches for a social enterprise. The focus of this article is … on the entrepreneurial marketing (EM) aspects in social enterprises by reviewing more than 170 articles that had to do … with SEs and marketing including marketing for non-profits, SE management, financing SEs, social marketing, services …

environmental conditions, capacity for motivating to visitors, tourism marketing, and tourism infrastructures. After remedy actions …

Prior research points out the emerging phenomenon of consumer resistance in terms of resistance towards the marketing … discipline. At the same time, extant literature suggests the increasing importance of authenticity in marketing.This study … investigates the research question whether and by which means authenticity in marketing can be a response to consumer resistance …