An approach to market orientation in the basic units of public action
Jon Morandeira Arca, Victoria De Elizagarate Gutiérrez, Irati Labaien Egiguren
| Year of publication: |
December 2017
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|---|---|
| Authors: | Morandeira Arca, Jon ; Elizagarate Gutiérrez, Victoria de ; Labaien Egiguren, Irati |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 14.2017, 4, p. 409-426
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| Subject: | Market orientation | Public marketing | Public sector | Basic units of public action | Marketingmanagement | Marketing management | Marketing | Öffentlicher Sektor |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-017-0180-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011956180