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Corporate social responsibility : doing the most good for your company and your cause
Kotler, Philip - 2004
Persistent link: https://www.econbiz.de/10004238436
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Corporate social responsibility : Einfluss auf die Einstellung zu Unternehmen und Marken
Mayerhofer, Wolfgang; Grusch, Laila; Mertzbach, Martina - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004911058
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Corporate Social Responsibility : Einfluss auf die Einstellung zu Unternehmen und Marken
Mayerhofer, Wolfgang; Grusch, Laila; Mertzbach, Martina - 2008 - 1. Auflage
Persistent link: https://www.econbiz.de/10013436547
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Citizen brands : putting society at the heart of your business
Willmott, Michael - 2001
Persistent link: https://www.econbiz.de/10004731630
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Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings
Wymer, Walter (contributor) - 2003
Persistent link: https://www.econbiz.de/10004797385
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Inside the mind of the stakeholder : the hype behind stakeholder pressure
Steger, Ulrich (contributor) - 2006
Persistent link: https://www.econbiz.de/10004869945
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Citizen brand : 10 commandments for transforming brands in a consumer democracy
Gobé, Marc - 2002
Persistent link: https://www.econbiz.de/10004772306
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Soziales Engagement von Unternehmen : Wirkungsprozesse, Erfolgsdeterminanten und Konsequenzen für den Markenwert
Matthes, Isabel - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003788280
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Antecedents and benefits of coporate citizenship : a comparison of US and French business
Maignan, Isabelle S. - 1997 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004265851
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Corporate advocacy : rhetoric in the information age
Hoover, Judith D. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004346304