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The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
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Who defines excellence? : an intercultural study of perceptions of "excellence" and the effects of these interpretations in global higher education
Velo, Veronica - In: International business and economics research journal 6 (2007) 11, pp. 15-22
Persistent link: https://www.econbiz.de/10003670469
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Assessing the impact of national culture on leadership: a six nation study
Zagoršek, Hugo - 2004
Persistent link: https://www.econbiz.de/10003399662
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Populações meridionais do Brasil
Viana, Oliveira - 1973
Persistent link: https://www.econbiz.de/10000122583
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Trópicos utópicos : uma perspectiva brasileira da crise civilizatória
Fonseca, Eduardo Giannetti da - 2016 - 1. ed
Persistent link: https://www.econbiz.de/10011577599
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Impact of culture on marketing of health services : elekta in Brazil
Fregidou-Malama, Maria; Hyder, Akmal S. - In: International business review : the official journal of … 24 (2015) 3, pp. 530-540
Persistent link: https://www.econbiz.de/10011279679
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Celso Furtado e a dimensão cultural do desenvolvimento
Furtado, Rosa Freire d'Aguiar (contributor) - 2013
Persistent link: https://www.econbiz.de/10011293898
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The moderating role of personal cultural values on consumer ethnocentrism in developing countries : the case of Brazil and Russia
Ma, Jieqiong; Yang, Jie; Yoo, Boonghee - In: Journal of business research : JBR 108 (2020), pp. 375-389
Persistent link: https://www.econbiz.de/10012175402
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Cultural differences and similarities between China and Brazil : a comparative analysis using Hofstede's cultural dimensions
Xi, Jin - In: China and Latin America in transition : policy …, (pp. 227-242). 2016
Persistent link: https://www.econbiz.de/10011705098