Impact of culture on marketing of health services : elekta in Brazil
Year of publication: |
2015
|
---|---|
Authors: | Fregidou-Malama, Maria ; Hyder, Akmal S. |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 24.2015, 3, p. 530-540
|
Subject: | Adaptation | Cultural dimensions | Network | Standardization | Trust | Brasilien | Brazil | Kulturelle Identität | Cultural identity | Vertrauen | Confidence | Kultur | Culture | Standardisierung | Nationalkultur | National culture | Gesundheitswesen | Health care system | Unternehmenskultur | Corporate culture | Internationales Marketing | International marketing |
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