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SPECIAL: THE DOWNTURN MANIFESTO (THIS TIME) - DOWNTURN: STRATEGY - How to Rethink Your Business During Uncertainty - Recessions are a good time to disengage from businesses and pra...
McGrath, Rita Gunther; MacMillan, Ian C. - In: MIT sloan management review 50 (2009) 3, pp. 25-30
Persistent link: https://www.econbiz.de/10008242040
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Crafting R&D Project Portfolios
Macmillan, Ian C.; Mcgrath, Rita Gunther - In: Research technology management 45 (2002) 5, pp. 48-59
Persistent link: https://www.econbiz.de/10006264023
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The Advantage Chain: Antecedents to Rents From Internal Corporate Ventures
McGrath, Rita Gunther; Venkataraman, S.; MacMillan, Ian C. - In: Journal of business venturing 9 (1994) 5, pp. 351-370
Persistent link: https://www.econbiz.de/10007011218
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Global Gamesmanship
MacMillan, Ian C.; Putten, Alexander B.van; Gunther … - In: Harvard business review : HBR (2003), pp. 62-73
Persistent link: https://www.econbiz.de/10005935223
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Manager's Tool Kit: "Discover Your Products' Hidden Potential"
MacMillan, Ian C.; Gunther McGrath, Rita - In: Harvard business review : HBR 74 (1996) 3, pp. 58-74
Persistent link: https://www.econbiz.de/10005987815
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Nine New Roles for Technology Managers
Macmillan, Ian C.; Gunther Mcgrath, Rita - In: Research technology management 47 (2004) 3, pp. 16-26
Persistent link: https://www.econbiz.de/10006247287
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Machen Sie mehr aus Ihren Produkten
MacMILLAN, Ian C.; Gunther McGrath, Rita - In: Harvard-Business-Manager : das Wissen der Besten 20 (1998) 5, pp. 98-107
Persistent link: https://www.econbiz.de/10007062194
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In Ihren Produlkten steckt mehr Gewinn, als Sie denken
MacMillan, Ian C.; Gunther McGrath, Rita - In: Harvard-Business-Manager : das Wissen der Besten 18 (1996) 4, pp. 71-79
Persistent link: https://www.econbiz.de/10007077412
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Three Facets of Satisfaction and Their Influence on the Performance of Innovation Teams
Nerkar, Atul A.; Gunther McGrath, Rita; MacMillan, Ian C. - In: Journal of business venturing 11 (1996) 3, pp. 167-188
Persistent link: https://www.econbiz.de/10007001037
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FEATURES - PUTTING OPTIONS THINKING TO WORK - Assessing Technology Projects Using Real Options Reasoning - Rita Gunther McGrath and Ian C MacMillan describe a method for assessing...
Gunther McGrath, Rita; MacMillan, Ian C. - In: Research technology management 43 (2000) 4, pp. 35-49
Persistent link: https://www.econbiz.de/10006286376