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What is "new" about a new product?
Wasson, Chester R. - In: Journal of marketing 25 (1960) 1, pp. 52-56
Persistent link: https://www.econbiz.de/10002958064
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Consumer behavior : a managerial viewpoint
Wasson, Chester R. - 1975
Persistent link: https://www.econbiz.de/10004745000
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Dynamic competitive strategy & product life cycles
Wasson, Chester R. - 1974 - Rev. ed.
Persistent link: https://www.econbiz.de/10004745094
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Cases in product policy, pricing tactics, and competitive strategy
Wasson, Chester R. - 1972
Persistent link: https://www.econbiz.de/10004746797
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The strategy of marketing research
Wasson, Chester R. - 1964
Persistent link: https://www.econbiz.de/10004746798
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Marketing management : the strategy, tactics & art of competition
Wasson, Chester R. - 1983
Persistent link: https://www.econbiz.de/10004784430
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Understanding quantitative analysis
Wasson, Chester R. - 1969
Persistent link: https://www.econbiz.de/10000669258
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The economics of managerial decision : profit opportunity analysis [by] Chester R. Wasson
Wasson, Chester R. - 1965
Persistent link: https://www.econbiz.de/10001652779
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The Strategy of marketing research
Wasson, Chester R. - 1964
Persistent link: https://www.econbiz.de/10002275455
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Common sense in sampling
Wasson, Chester R. - 1970
Persistent link: https://www.econbiz.de/10003660177