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Data mining for design and marketing
Ohsawa, Yukio (contributor); Yada, Katsutoshi (contributor) - 2009
Persistent link: https://www.econbiz.de/10003752868
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Marketing-Praxis mit Handelsvertretern
Koinecke, Jürgen - 1973
Persistent link: https://www.econbiz.de/10000056419
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Mathematical models in marketing
Murdick, Robert G. - 1971
Persistent link: https://www.econbiz.de/10000572010
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Marketing research : methodological foundations
Churchill, Gilbert A.; Iacobucci, Dawn - 2002 - 8. ed
Persistent link: https://www.econbiz.de/10003283277
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Bayesian statistics and marketing
Rossi, Peter E.; Allenby, Greg M.; MacCulloch, Robert - 2006 - Repr. with corr.
Persistent link: https://www.econbiz.de/10003348960
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Best-Worst Choice-Based Conjoint-Analyse : eine neue Variante der wahlbasierten Conjoint-Analyse
Wirth, Ralph - 2010
Persistent link: https://www.econbiz.de/10003929520
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Discrete choice theory of product differentiation
Anderson, Simon P.; Palma, André de; Thisse, … - 1992
Persistent link: https://www.econbiz.de/10008730469
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Quantitative Marketing Modelle
Reiß, Sven - 2008
Persistent link: https://www.econbiz.de/10003591410
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Creative marketing for new product and new business development
Ishikawa, Akira (ed.) - 2008
Persistent link: https://www.econbiz.de/10003689530
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Handbook of marketing decision models
Wierenga, Berend (ed.) - 2008
Persistent link: https://www.econbiz.de/10003631787