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Marketing accountability : how...
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Marketing
48
Marketingmanagement
22
Marketing management
20
Markenartikel
10
Marktsegmentierung
10
Market segmentation
8
Strategische Planung
8
Marketingkonzept
7
Brand
6
Marketingstrategie
6
Strategisches Management
6
USA
6
United States
6
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5
Kundengruppenmanagement
5
Produktmanagement
5
Brand management
4
Due diligence
4
Firm valuation
4
Markenführung
4
Profitability
4
Ratgeber
4
Rentabilität
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Theorie
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Theory
4
Unternehmensbewertung
4
Aufsatzsammlung
3
Brand image
3
Börsenkurs
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Dienstleistung
3
Dienstleistungsmarketing
3
Due Diligence
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Key account management
3
Key-Account-Management
3
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Management
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Markenimage
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English
111
Undetermined
48
German
4
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1
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McDonald, Malcolm
136
Mouncey, Peter
24
Dunbar, Ian
9
Wilson, Hugh
9
Christopher, Martin
8
De Chernatony, Leslie
7
Mcdonald, Malcolm
6
Ward, Keith
6
Woodburn, Diana
5
Daniel, Elizabeth
4
Leppard, John
4
Meldrum, Mike
4
Morris, Peter
4
Payne, Adrian
4
Rogers, Beth
4
Smith, Brian
4
Smith, Brian D.
3
Bass, Margrit
2
Brown, Linden
2
Jenkins, Mark
2
Keegan, Warren J.
2
Majaro, Simon
2
Smith, Brian David
2
Tideman, Christopher C. S.
2
Wallace, Elaine
2
Wilson, Mike
2
Baker, Susan
1
Bauer, Hans H.
1
Cavusgil, S. Tamer
1
Chaffey, Dave
1
Chernatony, Leslie de
1
De Chernatony, L.
1
Denison, Tim
1
Easingwood, Chris
1
Frow, Pennie
1
Gladwell, Malcolm
1
Hammerschmidt, Maik
1
Harris, Fiona
1
Holt, Sue
1
Kitchen, Philip J.
1
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Chartered Institute of Marketing
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International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of marketing management : MM
7
Marketing Intelligence & Planning
4
Marketing intelligence & planning
4
The journal of business & industrial marketing
3
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of market research
2
Journal of Business & Industrial Marketing
2
Journal of customer behaviour
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of the Market Research Society : JMRS
2
Metamorphosis : a journal of management research
2
The best of long range planning
2
The marketing book
2
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
CIM professional
1
Cranfield management series
1
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European Management Journal
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Handbook of strategic account management : a comprehensive resource
1
Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
1
Intellectual asset management : IAM ; magazine
1
International Marketing Review
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International management and strategy
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Journal of Marketing Practice: Applied Marketing Science
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Journal of Research in Interactive Marketing
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1
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Marketing : metaphors and metamorphosis
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1
The Marketing series / Professional development
1
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Value in due diligence : contemporary strategies for merger and acquisition success
1
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ECONIS (ZBW)
65
USB Cologne (EcoSocSci)
54
OLC EcoSci
29
Other ZBW resources
11
BASE
4
RePEc
1
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"Brand love" : the debate continues ...
Mouncey, Peter
- In:
International journal of market research
61
(
2019
)
6
,
pp. 566-567
Persistent link: https://www.econbiz.de/10012172434
Saved in:
12
Rising to the challenge : market research in emerging economies : invited commentry
Mouncey, Peter
- In:
Metamorphosis : a journal of management research
11
(
2012
)
1
,
pp. 12-14
Persistent link: https://www.econbiz.de/10010077185
Saved in:
13
Revisions to the market research society (MRS) code of conduct
Mouncey, Peter
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
2
,
pp. 179-180
Persistent link: https://www.econbiz.de/10009869335
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14
Market segmentation : a step-by-step approach to creating profitable market segments
McDonald, Malcolm
-
1995
-
[1. Dr.]
Persistent link: https://www.econbiz.de/10013487281
Saved in:
15
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
Mouncey, Peter
(
ed.
);
Wimmer, Frank
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003383922
Saved in:
16
Book review - Blink: The power of thinking without thinking
Gladwell, Malcolm
;
Mouncey, Peter
- In:
International journal of market research : JMRS ; the …
48
(
2006
)
1
,
pp. 103-106
Persistent link: https://www.econbiz.de/10006691066
Saved in:
17
The market researcher's manifesto
Baker, Susan
;
Mouncey, Peter
- In:
International journal of market research : JMRS ; the …
45
(
2003
)
4
,
pp. 415-434
Persistent link: https://www.econbiz.de/10006694021
Saved in:
18
Data Editorial -
Mouncey, Peter
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 563-568
Persistent link: https://www.econbiz.de/10008210200
Saved in:
19
Data Editorial -
Mouncey, Peter
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 563-568
Persistent link: https://www.econbiz.de/10008210214
Saved in:
20
Data Editorial -
Mouncey, Peter
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 423-428
Persistent link: https://www.econbiz.de/10008210225
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