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Marketing for hospitality and tourism
Kotler, Philip; Bowen, John T.; Makens, James C. - 2014 - 6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009728236
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Marketing for hospitality and tourism
Kotler, Philip; Bowen, John T.; Makens, James C. - 2006 - 4. ed., Pearson Internat. ed.
Persistent link: https://www.econbiz.de/10004893819
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Marketing for hospitality and tourism
Kotler, Philip; Bowen, John T.; Makens, James C.; … - 2017 - Seventh edition, global edition
Persistent link: https://www.econbiz.de/10011596262
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Marketing for hospitality and tourism
Kotler, Philip; Bowen, John T.; Baloglu, Seyhmus - 2022 - Eighth editon, global edition
Persistent link: https://www.econbiz.de/10012798771
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Effect of brand preference upon consumers' perceived taste of turkey meat
Makens, James C. - In: Consumer behavior : contemporary research in action, (pp. 45-49). 1971
Persistent link: https://www.econbiz.de/10002457625
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The pluses and minuses of branding agricultural products
Makens, James C. - In: Journal of marketing 28 (1964) 4, pp. 10-16
Persistent link: https://www.econbiz.de/10002457629
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The marketing plan workbook
Makens, James C. - 1988
Persistent link: https://www.econbiz.de/10009588154
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Retail management : satisfaction of consumer needs
Marquardt, Raymond A.; Makens, James C.; Roe, Robert G. - 1979 - 2. ed.
Persistent link: https://www.econbiz.de/10003231634
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Measuring the utility added by branding and grading grading
Marquardt, Raymond; Makens, James C.; Larzelere, Henry - In: Journal of marketing research : JMR 2 (1965) 1, pp. 45-50
Persistent link: https://www.econbiz.de/10002429571
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RETAIL MANAGEMENT : SATISFACTION OF CONSUMER NEEDS / RAYMOND A. MARQUARDT ; JAMES C. MAKENS ; ROBERT G. ROE
Marquardt, Raymond A.; Makens, James C.; Roe, Robert G. - 1979 - 2. ED.
Persistent link: https://www.econbiz.de/10004653731