Dikčius, Vytautas; Radavičienė, Indrė; Gerulytė, … - In: Trends economics and management 13 (2019) 33, pp. 71-85
Purpose of the article: How online shop atmosphere (different background music genre) affects emotional states depending on different product categories; and how the emotional states induced by website atmosphere affect satisfaction with background music, e-shop quality perception and purchase...