Delighting consumers click by click : antecedents and effects of delight online
Year of publication: |
2013
|
---|---|
Authors: | Bartl, Christopher ; Gouthier, Matthias H. J. ; Lenker, Markus |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 16.2013, 3, p. 386-399
|
Subject: | customer delight | online environment | website quality dimensions | behavioral intentions | Website | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Emotion |
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