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Brand meaning
Batey, Mark - 2008
Persistent link: https://www.econbiz.de/10003570355
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Creating meaningful brands : how brands evolve from labels on products to icons of meaning
Batey, Mark - In: The definitive book of branding, (pp. 22-41). 2014
Persistent link: https://www.econbiz.de/10010417826
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Brand Meaning : Meaning, Myth and Mystique in Today’s Brands
Batey, Mark - 2015 - Second edition.
Persistent link: https://www.econbiz.de/10013183415
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BRAND PERCEPTION - What does your brand mean? Marketers build meanings into their brands; but the implicit meanings developed by consumers are key to their development.
Batey, Mark - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 38-40
Persistent link: https://www.econbiz.de/10008147723