Brand meaning
Mark Batey
| Year of publication: |
2008
|
|---|---|
| Authors: | Batey, Mark |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Marketing | Markenimage | Werbung | Verbraucher |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 257 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 225-232) and indexes |
| ISBN: | 978-0-8058-6455-7 ; 0-8058-6455-5 ; 978-0-8058-6454-0 ; 0-8058-6454-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004949637