This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that...

This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individuals who have applied their passion and skills to...

"This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail...