Contains the author's latest reflections on the uses and misuses of metatheory. According to Ritzer, sociology is a multi paradigm science. This book seeks to find a way out of the confusion by sketching out the lineaments of a new integrated sociological paradigm

<title/> This is a comment on M. Hoogenboom, D. Bannink, & W. Trommel (2010), ‘From local to grobal, and back’ (<italic>Business History</italic>, 52(6), 932--954). While great appreciation is expressed for the authors’ effort to test empirically the theoretical ideas developed by G. Ritzer (2007) in <italic>The...</italic>