prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of … and imports to GDP. This paper evaluates four types of marketing innovation activities (design, pricing, placing and … promotion methods) at the enterprise level as a factor of marketing capability. The analyzed sample consists of observations …

marketing issues related to Islamic finance is modest and somewhat ambiguous. Therefore, we review several decades of research … Islamic finance and its marketing. While we believe that our review will mainly serve as a crucial reinvigoration and launch … point for future research on Islamic finance marketing, it is also of great practical benefit for policymakers of various …

Definition von Guerilla Marketing im kommunikationspolitischen Bereich sowie der Abgrenzung zu traditionellen Werbeformen. Ziel … dieser Ausführungen ist die Förderung des gemeinsamen Verständnisses über Guerilla Marketing zwischen und innerhalb der … Theorie und Praxis. Die Aufarbeitung der Guerilla Marketing-Literatur mündet in ein zunächst deduktiv hergeleitetes …