The importance of the service encounter in influencing identity salience and volunteering behavior in the cultural sector
Year of publication: |
December 2018
|
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Authors: | Kleinschafer, Jodie ; Morrison, Mark D. ; Dowell, David |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 15.2018, 4, p. 455-474
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Subject: | Identity salience | Identification | Volunteering | Service encounter | Marketing | Ehrenamtliche Arbeit | Voluntary work | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Sozialpsychologie | Social psychology | Unternehmenskultur | Corporate culture |
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