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term in order to offer sustainable results. Consequently, from the organization management point of view, the most …
Persistent link: https://www.econbiz.de/10009421491
management approaches and to define recommendations, our research theme is developped as comparative study: similarities and … differences within SMEs human resources management practices in Romania and other European Union's country members (the example of …
Persistent link: https://www.econbiz.de/10009650841
In the intensive competitive environment, retailers incline to develop their own branded products (private label products) to make a differentiation over their rivals and to gain a market share. On the other side, retailers’ have some objectives in developing private label products. At this...
Persistent link: https://www.econbiz.de/10008788399
The present research aims to see if the relationship between online satisfaction and online loyalty can still be validated given that the online buyer is more experienced now, due to the considerable increase in the number of online purchases. It also tries to validate website quality, online...
Persistent link: https://www.econbiz.de/10010616581
advanced management capabilities of their collective skills, as sources of performance. As a result, worldwide, more than ever … resource agglomeration. In this context, knowledge-based management approaches are inevitable, arising from systemic complexity …
Persistent link: https://www.econbiz.de/10010617457
El geomarketing es una disciplina en plena evolución gracias a sus múltiples aplicaciones en el mundo empresarial. En este documento de trabajo, utilizando como base el modelo MCI de la teoría de la localización, se desarrolla un modelo de geomarketing con el fin de contribuir a la...
Persistent link: https://www.econbiz.de/10010631234
Only those companies which succeed in building lasting relationships with online customers are those who customers are confident in and transact online securely. Furthermore, successful companies are those who pay attention to customer satisfaction, who are trying to understand customer needs...
Persistent link: https://www.econbiz.de/10010632311
paper aims to adress the issue of e-mail as a marketing tool for communicating with Internet users and stimulating to them …
Persistent link: https://www.econbiz.de/10010632512
The marketing environment in which producers or retailers act consists of the totality of factors and forces that come …
Persistent link: https://www.econbiz.de/10010592933
Los folletos publicitarios son uno de los elementos más utilizados para anunciar las promociones desarrolladas por el minorista. De hecho, tras los descuentos en precio son la herramienta promocional a la que mayor proporción del presupuesto destinan los grandes grupos de distribución. Este...
Persistent link: https://www.econbiz.de/10010569387