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E-Commerce in Hungary : A Market Analysis

Nagy, Szabolcs - 2017

E-commerce is on the rise in Hungary, with significantly growing numbers of customers shopping online. This paper aims to identify the direct and indirect drivers of the double-digit growth rate, including the related macroeconomic indicators and the Digital Economy and Society Index (DESI)....

Persistent link: https://www.econbiz.de/10012963252

Retailer Use of a Professional Social Media Network : Insights from Franchising

Kacker, Manish - 2016

franchise chain size, franchising fees and franchisor marketing communications and negatively affected by franchise concept …

Persistent link: https://www.econbiz.de/10013000000

Conational Drivers Influencing Brand Preference Among Consumers

Rajagopal, Dr - 2009

Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in presence of competing brands. This study aims...

Persistent link: https://www.econbiz.de/10013159389

Gains from Convenience and the Value of E-commerce

Huang, Yufeng - 2020

Why do consumers value shopping online? We decompose the value of e-commerce to individual consumers and highlight the role of convenience, i.e., the avoidance of transportation costs. We complement household purchase panel data with precise locations of consumers and stores, and show that...

Persistent link: https://www.econbiz.de/10012834613

A Model of Multi-Pass Search : Price Search Across Stores and Time

Mojir, Navid - 2020

In retail settings with price promotions, consumers often search across stores and time. However the search literature typically only models one pass search across stores, ignoring revisits to stores; the choice literature using scanner data has modeled search across time, but not search across...

Persistent link: https://www.econbiz.de/10012840795

Point of Sales Promotions and Buying Stimulation in Retail Stores

Rajagopal, Dr - 2008

This paper analyzes drivers of compulsive buying behavior induced by store based promotion through empirical investigation in Mexico. The buying behavior in reference to point of sales promotions offered by retailing firms and determinants of sensitivity towards stimulating shopping arousal and...

Persistent link: https://www.econbiz.de/10012723302

The Interplay between Cumulative Customer Satisfaction and Brand Value : Its Effect on Cash Flow, ROI and Tobin's Q

Angulo, Luis Fernando - 2008

based view, marketing paradigm approach, market-based assets perspective and operational management; we found a theoretical …. Theoretically speaking, both cumulative customer satisfaction and brand value play a strategic role in marketing. Based on resource … link between them. The link have been called marketing efficiency, i.e. the ability of firms to maximize both cumulative …

Persistent link: https://www.econbiz.de/10012726365

How Best-in-Class Companies are Transitioning to Solutions-Based Sales With the Assistance of Their Channel Partners

Koch, Moira - 2008

As product-based companies look for ways to maintain or increase revenue growth, they face escalating market challenges due to product commoditization, lower product margins, price transparency, and converging technologies. Increasingly, product based companies are adding services and solutions...

Persistent link: https://www.econbiz.de/10012726460

Measuring Customer Relationship Value : The Role of Switching Cost

Dikolli, Shane S. - 2006

Conceptually, customer relationship value depends on customer perceptions of the cost of switching to another supplier. Empirical tests of switching cost effects have been hampered because traditional performance measurement systems and customer satisfaction scores do not reflect switching cost...

Persistent link: https://www.econbiz.de/10012779973

The Moderating Roles of Chinese Consumers' Social System Confidence on the Effects of Achievement Values Reflected in a Brand and Its Advertising on Brand Attitudes

Choi, Nak-Hwan - 2017

, implications for theory and management, limitations and future directions are discussed …

Persistent link: https://www.econbiz.de/10012952358