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Anthropologist in advertising agencies : mediating structures of power and knowledge capital by managing relationships

Malefyt, Timothy de Waal - In: Journal of business anthropology 6 (2017) 1, pp. 89-101

This essay discusses how working from within an advertising agency as an anthropologist yields particular advantages in terms of presenting anthropological insights and gaining access to information that one would not have been privy to, compared to a study of advertising from the outside....

Persistent link: https://www.econbiz.de/10011695150

Personal public relations and celebrity scandals : a cross-cultural analysis of Twitter communication in the aftermath of Jonny Depp's accusations of domestic violence

Maiorescu, Roxana D. - In: Journal of communication management : an international … 21 (2017) 3, pp. 254-266

Persistent link: https://www.econbiz.de/10011776296

Performing under pressure : winning customers through improvisation in team selling

Hill, Katerina E.; Bush, Victoria D.; Vorhies, Douglas; … - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 227-244

Persistent link: https://www.econbiz.de/10011820604

Multidexterity in customer relationship management : managerial implications and a research agenda

Ritter, Thomas; Geersbro, Jens - In: Industrial marketing management : the international … 69 (2018), pp. 74-79

Persistent link: https://www.econbiz.de/10011822300

Exploring marketing strategies in architectural services : the case of the architecture firms in Portugal

Nobre, Helena; Faria, Joana - In: International journal of business excellence 12 (2017) 3, pp. 275-293

Persistent link: https://www.econbiz.de/10011801158

The role of relationships in initiating the internationalisation process in B2B markets

Deszczyński, Bartosz; Fonfara, Krzysztof; Dymitrowski, Adam - In: Entrepreneurial business and economics review : EBER 5 (2017) 4, pp. 91-109

Persistent link: https://www.econbiz.de/10011806129

Exploring the impacts of relationship on employees' communicative behaviors during issue periods based on employee position

Lee, Yeunjae - In: Corporate communications : an international journal 22 (2017) 4, pp. 542-555

Persistent link: https://www.econbiz.de/10011806738

Triadic relationships in healthcare

Atilla, E. Asuman; Steward, Michelle; Wu, Zhaohui; … - In: Business horizons 61 (2018) 2, pp. 221-228

Persistent link: https://www.econbiz.de/10011809056

SWIFT's customer security programme : preventing, detecting and responding to the growing cyber threat

Gilderdale, Stephen - In: Journal of securities operations & custody 9 (2017) 3, pp. 198-205

Persistent link: https://www.econbiz.de/10011845146

A start-up in interaction with its partners

Oukes, Tamara; Raesfeld, Ariane von - In: The IMP journal 10 (2016) 1, pp. 50-80

Persistent link: https://www.econbiz.de/10011895417