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An integrated model of cause-related marketing strategy development
Liu, Gordon; Ko, Wai Wai - In: AMS review : official publication of the Academy of … 4 (2014) 3/4, pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
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Managing social media crises with your customers : the good, the bad, and the ugly
Grégoire, Yany; Salle, Audrey; Tripp, Thomas M. - In: Business horizons 58 (2015) 2, pp. 173-182
Persistent link: https://www.econbiz.de/10010497515
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As worlds collide : the role of marketing management in customer-to-customer interactions
Ekpo, Akon E.; Riley, Breagin K.; Thomas, Kevin D.; … - In: Journal of business research : JBR 68 (2015) 1, pp. 119-126
Persistent link: https://www.econbiz.de/10010433158
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Corporate donor : charitable organization partners ; a coorientation study of relationship types
Cho, Moonhee; Kelly, Kathleen S. - In: Nonprofit and voluntary sector quarterly 43 (2014) 4, pp. 693-715
Persistent link: https://www.econbiz.de/10010392589
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Relationship maintenance strategies on the Facebook pages of current US Senators
Kim, June Yung; Park, Jung Min; Im, Jin Sook - In: Journal of communication management : an international … 19 (2015) 3, pp. 224-238
Persistent link: https://www.econbiz.de/10011448033
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Are you feeling lonely? : the impact of relationship characteristics and online social network features on loneliness
Matook, Sabine; Cummings, Jeff; Bala, Hillol - In: Journal of management information systems : JMIS 31 (2014/15) 4, pp. 278-310
Persistent link: https://www.econbiz.de/10011385744
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Breaking the letter vs. spirit of the law : how the interpretation of contract violations affects trust and the management of relationships
Harmon, Derek J.; Kim, Peter H.; Mayer, Kyle J. - In: Strategic management journal 36 (2015) 4, pp. 497-517
Persistent link: https://www.econbiz.de/10011297973
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Trust and the online conversation : the case of online reviews
Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
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Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian; Szamrowski, Piotr - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
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The impact of alternative financial supply chain management practices on supply risk : a relationship quality and buyer relative power perspective
Najafi-Tavani, Saeed; Sharifi, Hossein; Naudé, Peter; … - In: Industrial marketing management : the international … 100 (2022), pp. 112-126
Persistent link: https://www.econbiz.de/10013206399