As worlds collide : the role of marketing management in customer-to-customer interactions
Year of publication: |
2015
|
---|---|
Authors: | Ekpo, Akon E. ; Riley, Breagin K. ; Thomas, Kevin D. ; Yvaire, Zachary ; Henderson Gerri, Geraldine Rosa |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 1, p. 119-126
|
Subject: | Customer-to-Customer Interaction | Relationship management | Introspection | Netnography | Consumer culture | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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