Economic moats, referring to the advantages a company has over its competitors, are competitive structures that help great companies continue to be great investments. Stock in a company with a wide economic moat is usually a much safer investment.This book will: Introduce Morningstar's approach...

Moral hypocrisy is motivation to appear moral yet, if possible, avoid the cost of actually being moral. In business, moral hypocrisy allows one to engender trust, solve the commitment problem, and still relentlessly pursue personal gain. Indicating the power of this motive, research has provided...

Incorporate economic moat analysis for profitable investing Why Moats Matter is a comprehensive guide to finding great companies with economic moats, or competitive advantages. This book explains the investment approach used by Morningstar, Inc., and includes a free trial to Morningstar's...