Over the last decades, the consumer’s ecological behaviour has been the topic of intense debates, academic activities … resources. A set of three hypotheses has been tested during the research using primary information obtained through a … questionnairebased survey. The information has been processed using SPSS software. The results of our research outline the facts that the …

information cues about fish. Cross-sectional data were collected in 2008 through a consumer survey (n=3213) in the Czech Republic … assist consumer decision-making. Information campaigns focusing on issues such as the nutritional benefits of eating fish are … indication of quality and/or food safety as an information cue when buying fish. The information sources most frequently used by …