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A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India

Rajarathinam, Krishna Kumar; Rathinam, Logu; Parayitam, … - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 48-76

Persistent link: https://www.econbiz.de/10014318181

Contemporary Trends in Marketing : Problems, Processes and Prospects

Saini, Aarti (ed.); Paul, Justin (ed.); … - 2023

1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry...

Persistent link: https://www.econbiz.de/10014333805

A moderated-mediation model of perceived enjoyment, security and trust on customer satisfaction : evidence from banking industry in India

Sathar, Meharaj Banu Abdul; Rajagopalan, Malini; Naina, … - In: Journal of Asia Business Studies 17 (2023) 3, pp. 656-679

Persistent link: https://www.econbiz.de/10014335450

Assessing customers' attitude towards online apparel shopping : a three-way interaction model

Patel, Ashok Kumar; Anurag Singh; Rana, Nripendra P.; … - In: Journal of business research : JBR 164 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014303772

Online promotions and hedonic motives as moderators in the relationship between e-impulsive buying tendency and customer satisfaction : evidence from India

Madhu, Sumetha; Soundararajan, Vasanthi; Parayitam, … - In: Journal of internet commerce 22 (2023) 3, pp. 395-431

Persistent link: https://www.econbiz.de/10014320493

Introduction : contemporary trends in marketing : problems processes and prospects

Parayitam, Satyanarayana; Saini, Aarti - In: Contemporary Trends in Marketing : Problems, Processes …, (pp. 1-12). 2023

Persistent link: https://www.econbiz.de/10014338913

Testing the market efficiency in Indian stock market : evidence from Bombay Stock Exchange broad market indices

Elangovan, Rajesh; Irudayasamy, Francis Gnanasekar; … - In: Journal of economics, finance & administrative science 27 (2022) 54, pp. 313-327

Purpose - Despite volumes of research on the efficient market hypothesis (EMH) over the last six decades, the results are inconclusive as some studies supported the hypothesis, and some studies rejected it. The study aims to examine the market efficiency of the Indian stock market....

Persistent link: https://www.econbiz.de/10014339126

Emotional intelligence and psychological capital as moderators in the relationship between employee commitment and work engagement : evidence from employees in banking from India

Narayanasami, Sangeetha; Sammanasu, Michael Joseph; … - In: Journal of Asia Business Studies 18 (2024) 1, pp. 136-157

Persistent link: https://www.econbiz.de/10014485280

An EEG-based neuro-recommendation system for improving consumer purchase experience

Panda, Debadrita; Chakladar, Debashis Das; Rana, Sudhir; … - In: Journal of consumer behaviour 23 (2024) 1, pp. 61-75

Persistent link: https://www.econbiz.de/10014468170

Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model

Chidambaram, Vijayabanu; Rana, Nripendra P.; Parayitam, … - In: Journal of consumer behaviour 23 (2024) 1, pp. 107-125

Persistent link: https://www.econbiz.de/10014468177