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Antecedents to high (low) performances by international technology ventures
Nataraajan, Rajan; Ndubisi, Nelson Oly; Al-Shuridah, Obaid - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 423-436
Persistent link: https://www.econbiz.de/10012286214
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Animated logos in mobile marketing communications : the roles of logo movement directions and trajectories
Guido, Gianluigi; Pichierri, Marco; Nataraajan, Rajan; … - In: Journal of business research : JBR 69 (2016) 12, pp. 6048-6057
Persistent link: https://www.econbiz.de/10011597700
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"Service" in luxury retailing in the twenty-first century : an exploratory look at the pleasure boating sector
Amatulli, Cesare; Nataraajan, Rajan; Capestro, Mauro; … - In: Psychology & marketing 34 (2017) 5, pp. 569-579
Persistent link: https://www.econbiz.de/10011685053
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Brand prominence and social status in luxury consumption : a comparison of emerging and mature markets
Pino, Giovanni; Amatulli, Cesare; Peluso, Alessandro M.; … - In: Journal of retailing and consumer services 46 (2019), pp. 163-172
Persistent link: https://www.econbiz.de/10011980824
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How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly; Nataraajan, Rajan - In: Psychology & marketing 35 (2018) 12, pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
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Customer satisfaction, Confucian dynamism, and long-term oriented marketing relationship : a threefold empirical analysis
Ndubisi, Nelson Oly; Nataraajan, Rajan - In: Psychology & marketing 35 (2018) 6, pp. 477-487
Persistent link: https://www.econbiz.de/10011970136
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Customer satisfaction in Asia
Yi, Youjae; Nataraajan, Rajan - In: Psychology & marketing 35 (2018) 6, pp. 387-391
Persistent link: https://www.econbiz.de/10011970141
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The impact of money attitudes and global life satisfaction on the maladaptive pursuit of consumption
Harnish, Richard J.; Bridges, K. Robert; Nataraajan, Rajan - In: Psychology & marketing 35 (2018) 3, pp. 189-196
Persistent link: https://www.econbiz.de/10011970158
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Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; … - In: Journal of advertising research 59 (2019) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10012109430
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Special issue: customer satisfaction in Asia
Yi, Youjae (ed.); Nataraajan, Rajan (ed.) - 2018
Persistent link: https://www.econbiz.de/10012146929