Brand prominence and social status in luxury consumption : a comparison of emerging and mature markets
Year of publication: |
January 2019
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Authors: | Pino, Giovanni ; Amatulli, Cesare ; Peluso, Alessandro M. ; Nataraajan, Rajan ; Guido, Gianluigi |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 46.2019, p. 163-172
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Subject: | Brand prominence | Status consumption | Emerging market | Mature market | Luxury | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Schwellenländer | Emerging economies | Sozialer Status | Social status | Markenimage | Brand image |
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