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Integrating IoT modern communication architectures into the new generation of VR/MR environments
Cristea, Dragos Sebastian; Cantarero Navarro, Ruben; … - In: Analele Universitătii Dunărea de Jos Galaţi 25 (2019) 2, pp. 172-180
Persistent link: https://www.econbiz.de/10012285690
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Telepresence, time distortion, and consumer traits of virtual reality shopping
Han, Sang-Lin; An, Myounga; Han, Jerry J.; Lee, Jiyoung - In: Journal of business research : JBR 118 (2020), pp. 311-320
Persistent link: https://www.econbiz.de/10012288606
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An application of virtual reality in education : can this technology enhance the quality of students' learning experience?
McGovern, Enda F.; Moreira, Gerardo; Luna-Nevarez, … - In: Journal of education for business 95 (2020) 7, pp. 490-496
Persistent link: https://www.econbiz.de/10012292847
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Teaching international business using virtual reality
Hernandez-Pozas, Olivia; Carreon-Flores, Horacio - In: Journal of teaching in international business 30 (2019) 2, pp. 196-212
Persistent link: https://www.econbiz.de/10012258376
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Eye-tracking-based classification of information search behavior using machine learning : evidence from experiments in physical shops and virtual reality shopping environments
Pfeiffer, Jella; Pfeiffer, Thies; Meißner, Martin; … - In: Information systems research : ISR 31 (2020) 3, pp. 675-691
Persistent link: https://www.econbiz.de/10012298119
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Engaged, but with what? : objects of engagement in technology-aided B2B customer interactions
Pöyry, Essi; Parvinen, Petri; Mattila, Osmo; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 334-360
Persistent link: https://www.econbiz.de/10012249033
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Museum customer experience and virtual reality : H.BOSCH exhibition case study
Izzo, Filomena - In: Modern economy 8 (2017) 4, pp. 531-536
Persistent link: https://www.econbiz.de/10011694568
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Validation of a multimodal interaction model for foot reflexology virtual reality stress therapy application
Suziah Sulaiman; Okere, Hector Chimeremeze; Dayang … - In: International journal of business information systems : … 29 (2018) 1, pp. 126-138
Persistent link: https://www.econbiz.de/10011980197
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Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia; Guerreiro, João; Eloy, Sara - In: Journal of business research : JBR 100 (2019), pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
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Media, markets and violence
Dholakia, Nikhilesh; Reyes, Ian - In: Journal of marketing management : MM 34 (2018) 11/12, pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133