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Marketing in the metaverse : moving forward : what’s next?
Cheah, Isaac; Shimul, Anwar Sadat - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013541863
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Risk on the edge : the effect of relative spatial location on consumer preferences and choices
Esteky, Sina - In: Journal of marketing research 59 (2022) 6, pp. 1216-1234
Persistent link: https://www.econbiz.de/10013474532
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Exploring tourism students' engagement through telepresence, pleasantness of the experience and memory : a virtual reality approach
Angelino, Fernando José de Aires; Loureiro, Sandra … - In: Journal of promotion management : innovations in … 28 (2022) 5, pp. 669-685
Persistent link: https://www.econbiz.de/10013277293
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Collaboration Potential in Virtual Reality (VR) Office Space : Transforming the Workplace of Tomorrow
Orel, Marko - 2022
Dedication -- Foreword -- Preface -- Acknowledgements -- About the Book -- About the Author -- List of Abbreviations -- 1. Introduction -- 2. Transformative Nature of the Knowledge Workspace -- 3. Towards a Digitized Workspace -- 4. The Virtual Reality Workspace -- 5. Concluding Thoughts,...
Persistent link: https://www.econbiz.de/10013341727
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Applications of virtual reality in marketing (2000-2020) : a 4C marketing-mix based review and future research agenda
Yadav, Nidhi; Sota, Shikha; Chaudhary, Harish - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 121-147
Persistent link: https://www.econbiz.de/10014318248
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Teachers' intention to adopt virtual reality technology in management education
Gupta, Kriti Priya; Bhaskar, Preeti - In: International journal of learning and change : IJLC 15 (2023) 1, pp. 28-50
Persistent link: https://www.econbiz.de/10014319291
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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Development of guiding virtual reality at the Sultanate Palace in North Maluku as cultural tourism content
Marasabessy, Fachria Yamin; Effendi, M.; Zainuddin; … - 2023
Persistent link: https://www.econbiz.de/10014468057
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The metaverse : a new digital frontier for consumer behavior
Hadi, Rhonda; Melumad, Shiri; Park, Eric S. - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 142-166
Persistent link: https://www.econbiz.de/10014470780
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Application of virtual reality and multimedia integration in piano teaching of sound education major in colleges and universities
Liu, Peng - In: International journal of networking and virtual … 28 (2023) 2/4, pp. 430-444
Persistent link: https://www.econbiz.de/10014436546