Marketing in the metaverse : moving forward : what’s next?
Year of publication: |
2023
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Authors: | Cheah, Isaac ; Shimul, Anwar Sadat |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 33.2023, 1, p. 1-10
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Subject: | augmented reality | consumer research | Metaverse | NFT | virtual reality | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour |
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