This paper analyses sustainable performance differences within the Greek food supply chain and provides numerous statistical comparisons of its key members (growers, manufacturers, wholesalers and retailers) with respect to firm size. In an attempt to fill a gap in the relevant literature, we...

Purpose – The purpose of this paper is to examine the level of use of quality management tools and techniques as well as employees' training in ISO 9001:2000 certified companies. Design/methodology/approach – A research project was carried out in 370 Greek companies, using the questionnaire...

Purpose – The purpose of this paper is to investigate the differences in value outcomes within the Greek food chain by examining its key members and to illustrate which members are contributing, excelling and underperforming towards value creation. Design/methodology/approach – A survey was...

The intense competition affecting the wine industry in recent decades has forced wineries and retailers to reshape their marketing strategies on the basis of consumer preferences. The current study aims to identify such preferences and the effects they might have in influencing consumer...

Purpose: Although boycotting campaigns have been increasing, a limited amount of academic research has been focussed on the antecedents of consumers’ participation in the retail field. This paper presents an examination of consumers’ intentions to boycott the “unethical” supermarket...

The present paper addresses the issue of marketing communication through branding. In this respect, launching store brands (i.e. private labels) is used by retailers as a strategic counter action to communicate to their customers specific retailer-made product characteristics (e.g. standard...

Purpose: This paper aims to provide a deeper understanding of the market structure of red and white wines from Greek wine varieties and measure loyalty behaviour of frequent wine buyers in Greece. Design/methodology: The study concerned measuring brand performance and loyalty of 4 different...