We develop a testing methodology that can be used to predict the performance of email marketing campaigns in real time. We propose a split-hazard model that makes use of a time transformation (a concept we call virtual time) that allows for the estimation of straightforward parametric hazard...

A field experiment investigated the impact of two external reference points under the seller's control on the final price of an auction. When an item's seller specified a high external reference price (a reserve price), the final bid was greater than when the seller specified a low external...