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Groups of consumers reporting similar food safety concerns and shopping behaviors are identified using cluster analysis. The demographic characteristics of three distinct groups of consumers are described. The results suggest that the potential market for foods emphasizing safety attributes is...
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In recent years, fresh fruits and vegetables have attracted attention as potential alternative agricultural enterprises. The produce section also has grown in importance in the supermarket industry. Yet, there is little known about the produce shelf space allocation process within supermarket...
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Survey responses were used to develop career skill portfolios for a sample of former agriculture students. Cluster analysis identified three distinct career profiles differentiated by the relative need for communication skills; interpersonal skills; computer, quantitative, and management...
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