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Understanding meaning transfer in celebrity endorsements: a qualitative exploration

Jain, Varsha; Roy, Subhadip - In: Qualitative Market Research: An International Journal 19 (2016) 3, pp. 266-286

conducted among audience from heterogeneous demographic backgrounds from India. Content and thematic analysis were carried out …

Persistent link: https://www.econbiz.de/10014987570

Conducting case study research in non-profit organisations

Shekhar Singh, Ardhendu - In: Qualitative Market Research: An International Journal 17 (2014) 1, pp. 77-84

Purpose – The purpose of this paper is to focus on the transactional relationship between retailers and handicrafts suppliers using case study research. Design/methodology/approach – Various reports on the handicraft sector were studied. Interactions with industry experts also helped clarify...

Persistent link: https://www.econbiz.de/10014987600

Perceived consumption vulnerability of elderly citizens

Roy, Subhadip; Sanyal, Shamindra Nath - In: Qualitative Market Research: An International Journal 20 (2017) 4, pp. 469-485

(EC) in India and its consequences. Consumer vulnerability is a recent and important construct for marketers and … authors conducted 50 in-depth interviews and six focus group discussions of ECs in two large cities in India. The authors used …

Persistent link: https://www.econbiz.de/10014987768

The role of mandatory cost audit in enhancing trust: the case of India

Chatterjee, Bikram; Zaman Mir, Monir - In: Qualitative Research in Accounting & Management 3 (2006) 1, pp. 27-45

December 2004 to January 2005 in Kolkata city of India. The selection of respondents was purposive, to explore the attitudes of … these three groups towards mandatory cost audit. Findings – Mandatory cost audit in India has not enhanced the level of … research should carefully consider the usefulness and cost and benefit aspects of the mandatory cost audit in India …

Persistent link: https://www.econbiz.de/10014987842

(Re)presentation of women in Indian accountancy bodies' web sites

Kyriacou, Orthodoxia; Pancholi, Jatin; Baskaran, Angathevar - In: Qualitative Research in Accounting & Management 7 (2010) 3, pp. 329-352

bodies' web sites: The Institute of Chartered Accountants of India (ICAI) and The Institute of Cost and Works Accountants of … India (ICWAI). Design/methodology/approach – The paper uses content analysis to explore the content of the web sites of the …

Persistent link: https://www.econbiz.de/10014987919

Individual investor biases: a segmentation analysis

Kalra Sahi, Shalini; Pratap Arora, Ashok - In: Qualitative Research in Financial Markets 4 (2012) 1, pp. 6-25

individual investor. The purpose of this paper is to study the Individual investor in India: to segment the investor into … conducted in India ( n =377), yielded four main segments of individual investors biases, which have been termed as the Novice …

Persistent link: https://www.econbiz.de/10014988284

Review of factors constraining the development of Indian corporate bond markets

Thukral, Shagun; Sridhar, Sharada; Joshi, Medha Shriram - In: Qualitative Research in Financial Markets 7 (2015) 4, pp. 429-444

Purpose – The paper aims to understand the factors that have limited the development of this market in India. With a … the most space in the bonds universe of India. The latter and almost minuscule portion of this market is occupied by the … market in India. Design/methodology/approach – The paper is designed as a literature review which has attempted to identify …

Persistent link: https://www.econbiz.de/10014988327

The use of financial information by private equity funds in evaluating new investments

Smolarski, Jan; Wilner, Neil; Yang, Weifang - In: Review of Accounting and Finance 10 (2011) 1, pp. 46-68

equity funds in Europe and India. The authors analyze differences in the choice of valuation methods and how the use of … financial information differs among funds in the UK, Pan Europe and India. Design/methodology/approach – A survey approach was …

Persistent link: https://www.econbiz.de/10014989613

Opportunistic earnings management during initial public offerings: evidence from India

Shette, Rachappa; Kuntluru, Sudershan; Korivi, Sunder Ram - In: Review of Accounting and Finance 15 (2016) 3, pp. 352-371

Purpose This paper aims to examine the impact of initial public offerings (IPO)-year opportunistic earnings management on long-term market and earnings performance. Design/methodology/approach A sample of 150 book-built IPOs over 2001-2006 are analysed based on industry adjusted return on sales...

Persistent link: https://www.econbiz.de/10014989813

Rounding-up in reported income numbers

Shette, Rachappa; Kuntluru, Sudershan - In: Review of Accounting and Finance 13 (2014) 2, pp. 156-170

/methodology/approach – All 1,707 companies listed on National Stock Exchange of India were considered for analysis. This study covered a period … rounding-up of reported income numbers and EPS by companies in India. …

Persistent link: https://www.econbiz.de/10014989822