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international expansion as a springboard to enter an overseas market and radiate surrounding countries and regions. By combining the … the successful localisation and expansion of international business. This radical model of international expansion has not …
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, and challenges of early internationalization approaches of firms in transition and emerging markets (TEMs). Applying … internationalization strategy. It appears that internationalization literature focusing on emerging markets is biased towards China. The …), provide a cross-country analysis and evaluation of internationalization strategies of TEMs. …
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