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Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty

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Corporate reputation effects across nations : the impact of country distances and firm-specific resources

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Entry modes for manufacturers' international after-sales service: analysis of transaction-specific, firm-specific and country-specific determinants

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How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations

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Perceived globalness and reputation of multinational corporations : an empirical and methodological analysis across nations

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Management von Handelsunternehmen in einer digitalen Zukunft

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Handelsmanagement : Offline-, Online- und Omnichannel-Handel

Swoboda, Bernhard; Foscht, Thomas; Schramm-Klein, Hanna - 2019 - 4., vollständig überarbeitete Auflage

Handelsunternehmen nehmen eine immer wichtiger werdende Stellung in der Wirtschaft ein: Sie bauen ihre Wertschöpfungstiefe sowohl "up-stream" als auch "down-stream" aus. Auch Industrieunternehmen gestalten ihre Wertschöpfungsarchitekturen zunehmend um: Durch absatzmarkt-orientierte...

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Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States

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Internationalization speed of online retailers : a resource-based perspective on the influence factors

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Crosswise and reciprocal interdependencies within retailers' multichannel structures

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