Purpose: The Bass model was created to analyse the product life cycle (PLC) in order to help sales and marketing departments in their business decision making. The purpose of this paper is to analyse the diferences between the clients assisted and sales variables, to discover which of the two...

Purpose: The Bass model was created to analyse the product life cycle (PLC) in order to help sales and marketing departments in their business decision making. The purpose of this paper is to analyse the diferences between the clients assisted and sales variables, to discover which of the two...

This paper compares the accuracy of sales forecasting between Bass model (Bass, 1969) and Logistic function (Stoneman, 2010). It uses several ways to estimate the models; least squares with quadratic interpolation, least squares with quasi-Newton, maximum likelihood with quadratic interpolation...

Retailers compete against national manufacturers by launching store brands. National manufactures regularly use brand promotions to fight store brands back. The purpose of this article is to find out whether attitudes toward national brand promotions and store brands have similar or different...

Understanding variations in shopper price knowledge is important to academics identifying their sources, and to retail managers whose pricing strategies may depend on the extent of shopper price knowledge (or lack of) within the items they manage, since price knowledge is an important driver of...

Spanish Abstract: El objetivo central de esta investigación es determinar como los elementos ambientales que componen los entornos comerciales influyen en las emociones, satisfacción y lealtad experimentadas por los consumidores chilenos. Ello, bajo un estudio comparativo entre centros urbanos...