Kim, Moon-Koo; Park, Myeong-Cheol; Lee, Duk Hee; Park, … - 2017
Since bundlesprovide price discountsto customers and have lock-in effects forbusinessesin the communicationssector, the number of bundlesubscribersisrapidly growing in many countries,including Korea.The consumerwelfareand marketing effects of bundleshavebeen welldocumented. Existing literature,...